Dubai, UAE – April 16, 2025 – As part of its grand global headquarters opening, Legend Holding Group reaffirming its vital role in the deepening relationship between the United Arab Emirates and the People’s Republic of China. The event brought together key dignitaries, including H.E. Ou Boqian (Consul General of China in Dubai), H.E. Abdulla Al Saleh (Undersecretary, UAE Ministry of Economy), government officials and partners from across sectors, reflecting a shared commitment to sustainable growth and collaboration.
A Pillar of China-UAE Partnership
In her keynote, H.E. Ou Boqian emphasized the importance of Chinese enterprises like Legend in the UAE’s economic fabric:
“Legend Holding Group started from a small company, and now operates in over 10 countries, covering 56 regions, with more than 500 employees and more than AED 1.5 billion in output for 2024.”
She reaffirmed that: “China has remained the UAE’s largest trading partner for 11 consecutive years, and companies like Legend are pivotal in this enduring success.”
Her Excellency also praised Legend for fostering not only economic but also cultural and social exchange, citing its active participation in events such as the Dubai Forum, the New Energy Vehicle Parade, and Lantern Festival celebrations, as well as charitable Ramadan donations.
Strategic Gateway and Sustainable Impact
H.E. Abdulla Al Saleh praised Legend Holding Group as a model enterprise reflecting the UAE’s strategic economic vision:
“Legend stands as a shining example of our partnership with China, through its investments in infrastructure, it supports our national priorities, including the UAE Net Zero 2050 initiative.”
With Dubai as a strategic hub, Legend is a prime example of a successful Chinese company, founded in the UAE and rising to become a regional leader.
Corporate Evolution and Future Focus
Founder and Chairman Mr. Kai Zheng shared Legend’s transformation into a forward-looking enterprise:
“We’re not just growing, we are laying the foundation for the future. From EVs and smart mobility to technology, digital solutions and other sectors, we’re building ecosystems, fostering a long term commitment for our customers and partners.”
Mr. Kai emphasized a belief in cross-industry connectivity and sustainable innovation as drivers of long-term value.
75% of all vehicles sold in 2024 by Legend were electric, a testament to the group’s alignment with the UAE’s environmental goals and its leadership in smart mobility.
Expanding Ecosystems, Globally
Legend’s diversified businesses span across automotive, green energy, tourism, smart technology, and media with ambition to create interconnected ecosystems that drive economic and social progress in line with 2050 vision.
Mr. Kai Zheng, concluded “As we look ahead, Legend Holding Group is not just preparing for the future, we are actively creating it. Rooted in a strong foundation of trust, innovation, and shared values, our path forward is defined by bold ambition and unwavering purpose.
Our Vision is to become a global leader in building interconnected ecosystems that be a key element in evolving industries. Our focus is clear: to harness the power of technology, data, and artificial intelligence to unlock smarter solutions, enhance the customer experience, and drive sustainable progress”.
He continued, guided by a people-first philosophy, we will continue to invest in talent and diversity, ensuring our teams are equipped to navigate and lead in a rapidly evolving world. Through digital transformation, sustainable innovation, and meaningful collaboration, Legend will remain at the forefront of shaping industries and enriching lives.
Together, with our partners, our teams, and our communities, we will not only grow; we will lead with purpose, innovate with responsibility, and shape a future where progress creates value for all.
The End
Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle east and African region. With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, Travel and Tourism and mobility services. Its subsidiaries include Legend Motors, Legend Travel and Tourism, Legend Rent a Car, Zul Energy by Legend holding, Lifan motorcycles and exclusive importer of Li Auto, Skywell, and Kaiyi vehicles, as well as Legend Green Energy Solutions.
Rooted in Loyalty, Excellence, and Progress, we lead with innovation and technology to seamlessly connect the physical and digital worlds. Our goal is to become a leader in intelligent, data-driven solutions because Together We Grow.