Where Legends Unite

About us

Who we are ?

Legend Holding Group is a Dubai-based holding company. Our expertise lies in spotting businesses with winning potential in the emerging and international markets.

We operate on a concept-to-realization philosophy of identifying ideas & ambition and turning them into reality with a laser-beam focus on investment strategies that accelerate business growth and support entrepreneurship in the region.

Managed by a conscientious and data-driven board of directors and fund managers, our team is well-qualified to navigate through the complexity of businesses in varied sectors and understand their performance potential for sustainable returns.

Currently headquartered at Business Bay, in Dubai, Legend Holding Group has established an impressive investment track record in diverse businesses with investments in growth sectors including oilfield services, automotive and parts export, luxury car enhancements, industrial equipment, and hospitality niches.

The satisfaction and trust of our stakeholders and partners speak for themselves through our transparent and mutually advantageous partnership that is crucial for excelling in today’s competitive global markets.

Where we work ?

The word ‘Stationary’ holds no meaning for Legend Holding Group as we strive to compliment people’s experiences. That’s why today we have a client base in more than 35 different countries – from our home in the Middle East, all the way to Africa and Asia.

Our Vision

Providing sustainable future transportation to improve people’s live.


To revolutionize future transportation and connection solutions.


L – Loyalty

E – Excellence

G – Growth

E – Energetic

N – Nimble

D – Dignity