Vision
To become an over 100 years international holding organization with a sustainable,diversified portfolio of high performance investments.
Mission
Our Mission is to invest selectively through sustainable expansion from current portfolio to create positive value on society, economy and environment.
Core Values
- Loyalty
- Excellence
- Growth
- Energetic
- Nimble
- Dignity
Objectives
We are a people-centric company that enables our people,partners and companies to prosper and be successful. Making everyone feel welcome to our community, we develop long-term relationships,and create an environment wherein everyone thrives.
LEGEND HOLDING GROUP
Legend Holding Group
Legend Holding Group, based in Dubai, is a dynamic investment firm with over 500 dedicated professionals, founded by the visionary Mr. Kai Zheng. We are at the forefront of innovation, driving change across industries including Automotive, Travel and Tourism, Energy, and Technology. With a relentless pursuit of excellence, we embrace the future by exploring transformative opportunities that not only expand our global footprint but also redefine industry standards. Our mission is to create sustainable value and shape a future that positively impacts the industries we lead and the communities we uplift.”
Widespread
United Arab Emirates
Kuwait
Saudi Arabia
Bahrain
Germany
China
Djibouti
LEAD THE CHANGE
WE FUTURIZE THE PRESENT!
Legend Holding Group is an organization dedicated to the excitement and exhilaration of the modern business world. As an innovative powerhouse, Legend incorporates cutting-edge technology with eye-catching design and reliable performance.
In keeping with its forward-thinking philosophy, Legend has expanded its business interests to include non-motive niches, from energy and chemicals to travel and tourism, logistics, and facility management. Our team’s hard work and dedication have enabled us to build long-lasting relationships with our VIP clients in the GCC and around the globe.
We are deeply committed to utilizing and pushing the limits of advanced technology. As evidence of our dedication to innovation, we have employed Artificial Intelligence (AI) to assist in all of our upcoming future plans.
Legend has a vision to futurize the present and normalize the future.
More about Legend
Social Responsibilities
Sustainability & Innovation
We believe in the power of giving back to society and protecting our environment. We actively support students and local communities by providing resources and opportunities that help foster growth and development. Our commitment to sustainability is evident in our involvement in the electric vehicle industry, where we contribute to the reduction of carbon emissions through innovative EV solutions. We are proud to have been recognized with Sustainability Awards from Dubai, acknowledging our efforts in promoting environmentally responsible practices. Through these initiatives, we strive to create a positive impact, working towards a future that benefits both people and the planet.”
Dubai Award for Sustainable Transport (DAST)
Under the esteemed patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of the Executive Council, LEGEND WORLD RENT A CAR is honored to have received the prestigious Dubai Award for Sustainable Transport (DAST) 13th Edition, securing 1st place in the Environmental Protection Category.
Legend World Rent a Car Wins Prestigious Ideas Arabia International Award for Green Initiative
His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman & Chief Executive of Emirates Airline and Group, presenting the 17th Cycle of the Ideas Arabia International Award (Green Initiative Category) to Mr. Kai Zheng, Founder & Chairman – Legend Holding Group | Ms. Mira Wu, Co-Founder & Vice Chairman – Legend Holding Group and Mr. Chenna Reddy, Group Managing Director (Automotive) – Legend Holding Group.
Our Team of Experts
Together, we foster a dynamic and inclusive work environment where every voice is heard, and every contribution is valued. Our shared commitment to innovation and excellence propels us forward, allowing us to explore new opportunities and make a significant impact on a global scale.
Our Partners
