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Our Business

Legend Holding Group is a diversified conglomerate with 10+ businesses, including automotive, tours and travels and much more


To become an over 100 years international holding organization with a sustainable, diversified portfolio of high performance investments.


Our mission is to invest selectively through sustainable expansion from current portfolio to create positive value on society, economy and environment.

Core Values

  • Loyalty
  • Excellence
  • Growth
  • Energetic
  • Nimble
  • Dignity

Lead the change,
We are Legend

In 2008, a vision was born for a lasting legacy. This vision was realized through the determination of a visionary and ambitious believer, Kai Zheng, who laid the foundation for his own empire with unwavering patience. After 15 years of perseverance, the Legend Holding Group has emerged as a formidable force to be reckoned with.

The group is powered by a team of over 500+ experts across 15+ business units, carefully selected for their expertise and experience. What sets them apart is their diverse business strategies, which have enabled them to achieve impressive investment track records across multiple niches. The group is headquartered in the United Arab Emirates and continues to grow under the guidance of its leadership.

Legend holding group

Legend Holding Group

Legend Holding Group is an organization dedicated to the excitement and exhilaration of the modern business world. As an innovative powerhouse, Legend incorporates cutting-edge technology with its forward-thinking philosophy. Legend has expanded its business interests to include non-motive niches, from energy and chemicals to travel and tourism, logistics, and facility management. Our team’s hard work and dedication have enabled us to build long-lasting relationships with our VIP clients in the GCC and around the globe

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Making Difference Together

At Legend Holding Group, we believe in making a difference together. It’s our commitment to creating a positive impact on society and the environment. Through collaboration and innovation, we tackle challenges head-on. We actively engage with communities, support education, healthcare, and environmental initiatives. Our employees are empowered to volunteer and contribute, fostering a culture of social responsibility. Join us in our journey to create a better world. Together, let’s make a lasting difference